Cannes Lions

HOW TO START A PLANE

J. WALTER THOMPSON , New Delhi / TATA / 2015

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Once upon a time in the near future, an airplane lands in the middle of a playground in small town India and runs out of energy. The driver turns the ignition but the engine stutters and does not start. The standing and sitting passengers refuse to budge. The conductor whistles out to the teenagers who were playing cricket earlier and offers them cool drinks, if they push the plane. Instantly, we see the boys bursting with instant energy, as they push the plane together and their instant energy is transferred onto the plane. The driver trips the gear and the plane starts and takes off as the boys cheer with their brand new energy boosters. We see the wheel of energy made by Tata Gluco Plus energy drinks.

Blame it on #INSTAENERGY from TATA GLUCO PLUS. The instant energy drink. Made in India.

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