Cannes Lions
GOLF GTI
DDB GERMANY BERLIN, Berlin / VOLKSWAGEN / 2010
Overview
Entries
Credits
Overview
Execution
The challenge was finding a simple and creative way to get the clients intouch with the campaign – and the new Volkswagen GTI.
Outcome
The driver licence became within the campaign a huge success. Test drives with the new GTIincreased by 15 %.
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