Social and Influencer > Viral Advertising
DIESEL XXX SFW
THE VIRAL FACTORY, London / DIESEL / 2009
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We often protest that not all great virals are about sex but sometimes a brief comes along that just begs for it. The film was created to promote Diesel’s 30th Birthday party.
Diesel have always challenged themselves, they’re incredibly stylish – this is stylish too if incredibly crass at the same time! And tapping into the existing meme of SFW (Safe-for-work), shows Diesel understand the internet audience.In the first week the film was viewed over 4 million times and has now achieved over 14 million views. The film has over 25,000 positive comments and generated widespread international press coverage.
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