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HANDS ON CHALLENGE

APT, Oslo / VOLKSWAGEN / 2009

Awards:

Silver Cannes Lions
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We created a simple endurance competition: the one who was able to keep their hand on the car the longest, won a brand new Volkswagen Golf.

The qualification round lasted 20 days, and had close to 170,000 unique participants. Of those participants, 200 finalists advanced through the quiz round to the finals. The final round took place live, and lasted for over 16 days. Ultimately, one lucky winner drove away in a brand new Volkswagen Golf.JUDGES:The site is not live anymore

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