Social and Influencer > Online Advertising
WARIO LAND SHAKE IT!
GOODBY SILVERSTEIN & PARTNERS, San Francisco / NINTENDO / 2009
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The first place kids look to research a new video game is YouTube, which is loaded with hundreds of videos from all kinds of games. In order to make Wario stand out, we created a video that perfectly reflects Wario’s love for destroying everything in his path. It starts out like any other game footage montage, but takes an unexpected turn when Wario’s smashing begins to affect the entire YouTube page, eventually reducing it to rubble. An interactive first for YouTube. Over 4 million views in one month and praise all over the gaming blogs.
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