Fiat is the first car manufacturer to launch the concept of ‘The Connected Car’, developing an innovative way of mapping a car’s engine, and thus providing diagnostics about how the car is being driven. We saw a huge opportunity to send this data to a USB stick via Blue&Me™ (Fiat’s in-car Bluetooth system); it could then be collected and analysed via a user-friendly desktop application. Called eco:Drive and based on real and accurate journey data, the technology allows Fiat drivers to easily understand how their driving techniques and habits can be improved to reduce CO2 emissions and save money on fuel.