Social and Influencer > Other Interactive Digital Solutions

HEINEKEN STARPLAYER

AKQA, London / HEINEKEN / 2011

Awards:

Gold Cannes Lions
CampaignCampaign(opens in a new tab)
Film

Overview

Credits

Overview

Translation

StarPlayer is a first in social media multi-platform gaming, transforming TV watching into a social interactive experience for fans.

72% of people watch UEFA Champions League matches alone and at home*. With StarPlayer, Heineken radically changes the way people watch UCL and takes watching football on TV to the next level.The first global ‘dual-screen’ football game – to score points players anticipate events unfolding on the pitch live and make decisions on what will play out over the next few seconds. Players compete and share scores via Facebook and other players around the world in the ‘Interactive Champions League’.

More Entries from Mobile Advertising in Social and Influencer

24 items

Grand Prix Cannes Lions
THE WILDERNESS DOWNTOWN

Publications & Media

THE WILDERNESS DOWNTOWN

GOOGLE, GOOGLE CREATIVE LAB

(opens in a new tab)

More Entries from AKQA

24 items

Grand Prix Cannes Lions
BLUESMAN

Fan Engagement / Community Building

BLUESMAN

BACO EXU DO BLUES, AKQA

(opens in a new tab)