Social and Influencer > Craft

XYLOPHONE

DRILL, Tokyo / undefined / 2011

Awards:

Gold Cannes Lions
CampaignCampaignLayout(opens in a new tab)
Film

Overview

Credits

Overview

Translation

The advertisement for the mobile phone, TOUCH WOOD SH-08C, was developed aiming to enhance social awareness of forestry preservation.The xylophone in total length of 44 m (144.4 ft) was made only by using forest-thinning materials* just like the product itself.*Sale of forest-thinning materials is funding source of forestry preservation.

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