With the introduction of the iPad weeks away, Alexx Henry Studios concepted and produced the iPad's first motion magazine cover and feature spread for the March/April 2010 edition of VIV Magazine, a digital publication for women.The feature is presented through several scenes in a noir-style apartment - building for an article on women’s common sex fears. Moving from one apartment to the next, each scene representing a different fear, viewers are presented with an article incorporated into the scene.The project presented a new and engaging way to view content in a context that was once previously only reserved for print.