We created an experience that promoted Nike as the leading voice in Basketball across China and Kobe Bryant’s Kobe 9 launch. We did this by inspiring anyone, anywhere to rise through a live consumer experience that would extend the impact of the Nike brand, but more importantly spoke with and directly engaged a much wider group of Chinese consumers.

We transformed the historic ‘Jiangwan Basketball Stadium’ Shanghai into a futuristic basketball mecca – House of Mamba. The first full sized LED reactive basketball court created for Nike Rise. The LED court taught players the fundamentals of Kobe Bryant's Mamba Mentality utilizing motion tracking and reactive LED visualization to train, guide and challenge players through various authentic drills based around Kobe. The court tracked movement - responsive instructional graphics guided and reacted to the players. The court doubled as a video Q&A platform visualising Kobe 9 product information on the court.

China loves basketball and the next generation have an unrivalled passion for the game. But a lack of belief and opportunity prevents them from realising their dream. We reinvented Nike’s formulaic Athlete tour to create opportunity, taking the spotlight off the athletes and shining a light on the grass root players. We created Rise: a real-time docu-drama that challenged millions of kids across China to raise their game to the new heights. A pinnacle moment in the campaign was a live consumer experience that would extend the impact of the Nike brand and inspire future ballers to raise their game.

The experience left an emotional and inspirational impact on the kids. Nike were reaffirmed as the innovation leaders in the category – pushing the sport further. Kobe’s mind was blown with the LED court and the feedback we’ve heard through social media was overwhelming. Sales of the Kobe 9’s cannot be disclosed but the demand was huge after the event. On top of the qualitative results, the content drove over seven million views, video completion rate and average watch rate were outstanding and the activity generated billions of impressions via Chinese media. But not only Chinese press took note; Devour, CBS, Bleacher Report, Washington Post, Slam, USA Today and Daily Mail all picked up the activity. The impact House of Mamba made in China was evident and left its mark around the world.

Nike’s mission is to bring inspiration and innovation to every athlete in the world. We continued this ongoing legacy of creating innovation to serve consumers for Nike Basketball in China.

We transformed the 10,000 seater, Jiangwan Basketball stadium in Shanghai into a futuristic basketball mecca - House of Mamba. The first full sized LED reactive basketball court created for Nike Rise.

This historic location was the epicenter of basketball, before the landscape of the city changed forever. It was the perfect environment to subvert the past and showcase the future of the game.

Over 5 days The LED court taught players the fundamentals of Kobe Bryant's Mamba Mentality utilizing motion tracking and reactive LED visualization to train, guide and challenge players through various authentic drills based around Kobe. The court tracked movement - responsive instructional graphics guided and reacted to the players and seamlessly transformed into various drills.