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GETTHEGLASS.COM
GOODBY SILVERSTEIN & PARTNERS, San Francisco / CALIFORNIA MILK BOARD / 2007
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Gettheglass.com continues the fantastical story of the Adachis, a family suffering from ailments related to their lack of milk. On the site, viewers play a board game in which they help the Adachi family get a glass of hard to reach milk. Players advance in the game by rolling a pair of virtual dice and driving the Adachis' plumbing van through a series of milk-related challenges all while trying to outrun Fort Fridge security and avoid being sent to Milkatraz. If you make it all they way to the end, Milk sends you an actual “Get the glass” souvenir glass.
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