Social and Influencer > Websites & Microsites
BRAWNY ACADEMY WEBSITE
FALLON, Minneapolis / GEORGIA PACIFIC / 2007
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CampaignDescription
The brand icon, the Brawny Man, became a women’s advocate by starting Brawny Academy - a camp where he teaches real husbands to clean up their act. Their training was documented in a 9 episode online reality show.Launching with a :60 TV ad additional spots, virals, banners, emails, radio and PR were used to promote the webisodes and drive viewers to the site. The site featured extras like downloadable field guides with lessons women could share with their men.Although Brawny Academy is a piece of branded entertainment it was reviewed as a genuine reality TV show and critically acclaimed by Entertainment Weekly.
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