Social and Influencer > Online Advertising
IMPOSSIBLE IS NOTHING
NETTHINK, Madrid / ADIDAS / 2007
Awards:
Gold Cannes Lions
Overview
Credits
Overview
CampaignDescription
The campaign allows the user to draw an impossible wish with a marker that paints a line from where urban elements pop up. Meanwhile a fast runner goes through the line that the user is drawing, linking to a microsite, where users can express what they think is impossible, but they might achieve.
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