Social and Influencer > Websites & Microsites
ACTION HERO
R/GA, New York / VERIZON / 2007
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Overview
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Overview
CampaignDescription
With Verizon Broadband, you don’t just watch movies—you star in them. Designed to demonstrate the power of broadband, visitors to the site can upload their photos and be transformed into 3D action superheroes. Users also choose their own action adventure, picking a bad guy to battle against and selecting scenes, dialogue, and music. At the end of the process, the site renders a 2-minute high-quality CG movie staring the user and reflecting their choices. The movie can then be downloaded and posted to blogs, YouTube, etc.
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