Social and Influencer > Craft
HAMMERHEAD
R/GA, New York / HAMMERHEAD NAVIGATION / 2015
Awards:
Overview
Credits
Overview
Execution
Apart from providing directional navigation, the intuitive Hammerhead display also communicates performance data in real time. The app offers even greater insight in the post workout analysis. Each time a user utilizes our app, we gather data on every aspect of their ride. The data collected allows us to provide athletes with insight into their own training progress. The Hammerhead system also generates big data initiatives to improve travel efficiency and safety. This is becoming increasingly important in the city planning context as biking explodes in popularity and bike share networks are launched in most major European and American cities.
Outcome
The Hammerhead app harnesses data from thousands of users worldwide allowing bikers to tap into the entirety of the cycling community’s knowledge about the best routes in any given location. It also has a social dimension, which allows athletes to compete with one another in real time, follow ones another’s progress, and share routes across the community. Hammerhead now has customers now from 65 countries worldwide.
Strategy
The Hammerhead One is an intelligent navigation device that effortlessly guides cyclists along the safest and best bicycle routes. Cycling has exploded in popularity worldwide, but there remains no safe way to navigate on a bicycle and no comprehensive software specific to the training and social needs of cyclists.
With Hammerhead, we’re solving these important problems by crowdsourcing the world’s most accurate and up-to-date map of bike routes, and then safely communicating these routes to cyclists in real-time with intuitive light patterns. The Hammerhead One seamlessly guides cyclists through their ride with an LED light array which is visible through their peripheral vision.
In addition to this the Hammerhead app provides the best social and training analytics platform available to cyclists. This allows bikers to tap into the entirety of the cycling community’s knowledge about the best routes in any given location, compete with one another in real time, follow ones another’s progress and utilize the most sophisticated analysis of training metrics available to cyclists during, and post workout.
More Entries from User Experience in Social and Influencer
24 items
More Entries from R/GA
24 items
