These videos were posted to GEICO’s YouTube account and also ran as YouTube pre-roll.

The Unskippable “Cleaning Crew” racked up close to half a million views in the first month and dozens of articles on some of the web’s most popular news and entertainment sites (Huffington Post, front page of Reddit, Forbes, Time, etc.). These videos put the GEICO message in front of millions of new customers and flipped the idea of “pre-roll” ads on its head—from something to be skipped and avoided, to something to be enjoyed and shared.

No one likes pre-roll ads. People just want to skip to the video they actually came to watch. And brands don’t have enough time to get their message through. So we decided to let the medium and the creative work together in unison. We created videos built specifically for YouTube pre-roll.