This video was released on YouTube.

These videos were posted to GEICO’s YouTube account and also ran as YouTube pre-roll.

The Unskippable “Elevator” racked up over half a million views in the first month and dozens of articles on some of the web’s most popular news and entertainment sites (Huffington Post, front page of Reddit, Forbes, Time, etc.). These videos put the GEICO message in front of millions of new customers and flipped the idea of “pre-roll” ads on its head—from something to be skipped and avoided, to something to be enjoyed and shared.