Cannes Lions
O POSITIVE, Santa Monica / GEICO / 2022
Overview
Entries
Credits
Execution
Because the celebrity Angry Birds are such prima donnas and wouldn’t come to set, we animated them.
Pre-vis consisted of the director running around the yard with a stuffed bird like a lunatic, to imagine destructive flight paths for the birds. Video evidence has since been destroyed.
Next we storyboarded how the entire sequence would intercut with the interview of the homeowners.
When shooting, the director kept acting performances grounded in juxtaposition to the chaos of birds.
Explosion plates of plants were shot in accordance with the imagined bird sequence. An air actuated mortar with a baseball snoot attachment, blasted at 60 psi.
The director oversaw rough 2-D animation of the birds during editorial, later finishing with 3-d shape/shadows/sound effects.
The director also added comedic bits to story - a neighbor witnessing the carnage and homeowners trying to salvage one last plant.
No animated birds were harmed during filming.
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