The Rhetorical Questions campaign was in full swing and it was already embedded in pop culture. So to extend beyond just the traditional we decided to get stupid, literally, and launch the Brostache app so consumers could do dumb things with their smartphone. Simply download the app. Launch the Brostache. And the let the stupidity begin. With 2.6 millions downloads and counting our Rhetorical question once again answered itself - yes people do love doing dumb things with their smartphones.

Strategic Solution – Create something that would allow people to do dumb things with their smartphone. Different Channels – Twitter, Facebook, Facebook app (brostache yourself), mobile app. Encourage people to share the experience in order to gain access to more staches.

Mobile AppMobile App downloads: 2.6 million (1.4 iOS, 1.2 Android)Top iTunes Rankings – Overall: #45Entertainment Category: #5 Social YouTube TV spot views: 881,000 and counting.Twitter Mentions: 22,500 Facebook TabVisits: 200,367Unique Visits: 184,089Average time spent: 31 sec.Gallery pictures stached: 6,990Profile picture stached: 3,790