Open in a bagpipe store that’s the exact size and dimension of the video frame. A voiceover announces “The following ad is being condensed for your viewing convenience.” Two employees begin talking about GEICO when rather unexpectedly the left wall begins to move toward them, literally condensing the ad as it brings on the iconic GEICO logo. The two employees rush their dialogue and scurry away from the wall until it has crushed the whole room down to nothing.