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WE CHOOSE THE MOON

THE MARTIN AGENCY, Richmond / JOHN F. KENNEDY LIBRARY / 2010

Awards:

Gold Cannes Lions
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WeChooseTheMoon.org is a real-time interactive re-creation of the Apollo 11 mission, commemorating the 40th anniversary of the first moon landing.The site features 102 hours of live audio transmissions, 450 photos and videos from the NASA and JFK Library archives, and fullscreen 3d animation. In addition, 650 pieces of mission dialogue were rebroadcast over twitter in real time, exactly 40 years after they were said.The live portion of the site ended on the afternoon of July 20th, so the site is now in self-guided mode, allowing you to re-live the mission at your own pace.

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