End of june 2009, Michael Jackson died. Studio Brussels, a Belgian music radio station felt that they and their listeners should pay tribute to the king of pop. So we created eternalmoonwalk.com A website where people could easily upload their moonwalk. By putting the videos side by side, we created the never ending moonwalk. The campaign was launched via some important blogs, twitter and facebook. Moonwalk banners were put on music platforms. A top ten of the best moonwalks was posted daily. This integrated approach resulted in a boom in visitors with a peak of over 338.000 visitors per day.