Radio and Audio > Radio & Audio: Sectors

VOICES OF BRUSSELS

MORTIERBRIGADE, Brussels / BRUSSELS PUBLIC TRANSPORT / 2020

Awards:

Bronze Cannes Lions
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Case Film
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Overview

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Overview

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During lockdown, people of Brussels were separated from their friends and families. It was especially hard for the elderly, who have limited access to technology.

As public transports, our daily task is to bring people together.

So how could we keep on doing what we do the best in those difficult times?

We brought Brussels citizens what they missed the most: the voices of their families and friends.

We launched a special electric bus which, instead of carrying people, carried audio messages from inhabitant of Brussels intended for grandparents, family members, healthcare workers or simply the person they missed the most, so it can be played to them.

Residents just had to record audio messages on Messenger and send it to @lastib, along with the address of the recipient. That way, the bus could drive to people’s door and play the messages in the street.

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Cultural / Context information for the jury

During lockdown, people of Brussels were separated from their friends and families. It was especially hard for the elderly, who have limited access to technology like social medias or video calls.

As public transports, our daily task is to bring people together.

So how could we keep on doing what we do the best in those difficult times?

So we brought Brussels citizens what they missed the most during lockdown: voices of their families and friends, at their doors.

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