We confronted the call centres & helpdesks with their own bad habits.We did to them what they do to us: we kept them waiting.We took the side of so many frustrated and helpless consumers. Radio spots alerted listeners to the show.

Radio 1 is Belgium’s biggest news channel.

They air a show called ‘Peeters & Pichal’, a show that defends consumer rights.The topic they were treating was the general attitude at call centres & helpdesks.The objective was to show that Radio 1 does not only give facts & figures, but that they can also engage, change and interact.

The topic became a public debate.The minister of Economics got involved.Two weeks later, the 20 biggest companies in Belgium signed a charter to get rid of the long waiting times and be more consumer-friendly.They committed themselves to make sure that consumers will have to wait no longer than 1 minute.

We used the medium radio in all of its different aspects.We adapted the music, we made live phone calls, and we captured our actions and put them on air.