We called the city´s most remarkable speakers: TAXI DRIVERS.50 of them were invited to TEDx Buenos Aires, so that they would listen to the speakers and then spread these outstanding ideas all over the city. The creation of this direct link between TEDx and the passengers, put them face to face with some of the most inspiring and fascinating ideas.

TED is a nonprofit organization devoted to ideas worth spreading. Ted offers inspiration from the world's most inspired thinkers to a global community.In Latin America TEDx talks are still far away from common people. If we wanted to spread these ideas, we needed a more popular approach between them and TEDx.

• 7000 passengers interact in a direct and close way with TEDx ideas in just 1 week of work.• That´s 7 times de Tedx´s Buenos Aires audience.• We spread the TEDx throughout every part of the city.• For the first time, taxi drivers turned into a communication media.• More than 2.000.000 followers received the video via Twitter.• Due to success of the spread, we will use HAIRDRESSERS in TEDx 2012.

We called the city´s most remarkable speakers: TAXI DRIVERS.50 of them were invited to TEDx Buenos Aires, so that they would listen to the speakers and then spread these outstanding ideas all over the city. The creation of this direct link between TEDx and the passengers, put them face to face with some of the most inspiring and fascinating ideas.