With the challenges of being a small player up against big Hi-Fi chains and their media budgets, our mission was to put all effort into creating a story that could catch the attention of Pause offer among people – hoping they would pass it on… We connected the world to Pause Home Entertainment Store, inviting everybody to experience the true nature of Pause passion for customized sound systems. Meet the first Human Jukebox a.k.a. Fredrik Hjelmquist, CEO of Pause. We sent candy replicas of the pod as invitations to the launch.

Tell people that Pause is the best there is, when it comes to customized sound systems.

The campaign broke even after only 6 days, increasing sales by 112 % compared to last year’s campaign period. Store visits increased about 400%, and traffic to the web store over 600%.

The experiment had never been done before. Our client was the first person ever to transform into a human jukebox.

In Sweden and especially Stockholm, Pause is well known for their extravagant stores.