Until today the movie showcasing the creative solution has over 2.5 million unique views in 190 countries. All this without any media spend to promote the video. Instead, media outlets such as CNN, CBS, TIME, MASHABLE, HUFFINGTON POST and GIZMODO all wrote about the campaign. The hype that was created helped Apotek Hjärtat, despite the small budget to reach out to the target audience, to beat the sales target by as much as 40%. The campaign increased consideration for Apotek Hjärtat as a brand, and strengthened one of their most important associations, that they are a sympathetic brand.

We have all felt the wind gust as a train enters the station, and also how that gush of air makes our hair come to life. That insight was what the media team built their solution on when deciding to use ClearChannels digital screens to communicate Apolosophys haircare products. The digital screen on one of Stockholm's subway platforms were adapted to react to trains entering the station and create an illusion that the models' hair blew in the wind because of the wind gust from the train. Resulting in a creative solution that not only communicated the product benefit, but pushed the media to where it had not gone before. During the first day of the campaign a short movie was shot showcasing the media solution, and people's reaction to it, to help spread the campaign message.

Apotek Hjärtat (Sweden's largest private pharmacy) launched, at the beginning of 2014, a new line of products under the name Apolosophy. Apolosophy was launched as a way to raise consideration for Apotek Hjärtat as a brand and increase traffic to stores by offering products that historically have not been promoted at pharmacies in Sweden, namely a more premium range of products within beauty care. Objectives of a product launch campaign are to raise awareness, create recall of the brand behind the products, and create an urge to try them. The campaign was targeted at existing customers, and competitors' customers. The idea behind the campaign was to prove to people that Apolosophy hair products are like no other brand when it comes to bringing your hair to life.