The campaign had a great repercussion in all the communication channels marking an estimated media coverage worth $ 5,488,386.The action was seen by thousands of people with a great repercussion in all the communication media triggering 22% the attendance to the acts of memory. And making the entire Argentina society understand it was a TERRORIST ATTACK AGAINST ARGENTINA.

With the goal of clearly exposing the degree of the criminal act committed against an entire nation, and to strongly support the fight for justice, we created an action locating physical figures of the victims in the exact spots they were, minutes before they lost their lives. In the same streets walked by thousands of Argentines every day.

CONTEXT: July 18th, 1994. A strong explosion changed the lives of the Argentine people. The deadliest terrorist attack in the nation’s history devastated the main offices of the most emblematic Jewish Organization of Argentina, the AMIA, causing the death of 85 people.The Argentine society continues associating the terrorist attack as committed only against the Jewish people resulting in a constant decrease of attendance to the acts of memory. As a consequence of the indifference, and 15 years after the attack, the case remains unresolved.