The Coca-Cola Friendship Machine was born to celebrate Friend’s Day in Latin America. This simple concept changed the notion of the outdoor vending machine.

- Exposed to 26.000.000 fans in Facebook.- More than 500.000 views in less than 1 month.- After the buzz, 17 Coke country units around the globe asked for The Friendship machine to use it locally through USA, Europe and Asia.- 7 countries enjoyed the Friendship Machine.

- 800 Cokes were sold in 9 hours. That’s 1075% more sales than with a regular vending machine.

Thousands of comments on blogs and social networks around the world.

- The best result: Making friends get together to celebrate their day.

We designed a 3.5 meter tall vending structure that captured the attention of the consumer. For everyone to enjoy a Coke with their friends and take advantage of the special 2 for 1 Coke offer, friends had to cooperate with each other to insert the money into the machine slot.