The Coca-Cola Friendship Machine was born to celebrate Friend’s Day in Latin America. This simple concept changed the notion of the outdoor vending machine.

This simple concept turned the notion of a vending machine around. We designed a 3.5 metre tall structure that captured the attention of the consumer. And for everyone to enjoy a Coke with their friends having access to the special 2 for 1 Coke offer, the promo demanded the unique interaction of the friends with the tall vending machine.

7 countries enjoyed the Friendship Machine. 800 Cokes were sold in 9 hours. That’s 1075% more sales than with a regular vending machine. Thousands of comments on blogs and social networks around the world. The best result: Making friends get together to celebrate their day.