We made a video in order to get airplay: ‘The Most Exclusive Video Ever’A video that could only be seen if the song got played on the radio.

We added an audio watermark to Absynthe Minded’s new single Space.We installed software that constantly screened the selected radio stationsIf one of them played the song, the software would recognise it, and send a signal to the server to play our video. If people wanted to see the video, they had to ask their radio station to play the song.

Absynthe Minded is an alternative rockband. They are pretty big in Belgium, yet small in Europe. The objective of this direct campaign was to promote the band in Europe and engage fans. How can a Belgian band get attention from the best alternative radio channels in Europe?

The response: Already on the first day of the launch people started spamming DJs on Twitter and Facebook to play the song. The DJs picked up the campaign, and talked about it on Twitter and on air. But what was even more important: they played the song. During 2 weeks, our song was played every hour somewhere in Europe. 212,000 people from abroad visited our website to see the video. And that’s how a small Belgian band got on radio and blogs all over Europe, and engaged the right fans.

For new or unknown bands there are 2 ways to reach new audiences. A great video that conquers the Internet. And traditional airplay. Everybody can share his music video on YouTube, but getting airplay on the radio is still the real deal.