We created The Museum of Me, a visual experience which reveals who you are as a reflection of your Facebook activities, and used Facebook as its platform in order to create WoM. Just by connecting to Facebook, it visualises elements such as your close friends and most frequently used words as visually stunning museum exhibits.

The campaign aimed to engage Intel brand and global online users, and to promote Intel’s smart new processor as a 'Visibly Smart' experience, which is the catchphrase for the processor to both existing and new customers.

Within 2 weeks of launch, the site achieved +540,000 'likes', +790,000 shares in Facebook, and +130m impressions on Facebook. Also, the press and analysts covering social networking and computing trends weighed in, creating a huge buzz on the Internet.

We felt that behind the world-renowned tagline 'Intel inside' was a brand story about how Intel innovates in our digital lives from the inside. To give this story a tangible shape, we presented users’ daily activities in an artistic way through the global social platform Facebook. By personalising the user experience and linking it to the brand, we were able to create an emotionally relevant experience. And by providing a visual experience that gives shape to the theme of Intel’s Core i5 processor 'Visibly Smart', we were also able to create a link to the products as well.