To strengthen the ongoing relationship between Uniqlo and smartphone users, we focused on the fact that many people uses smartphone as an alarm clock. So we created a new tool for living, UNIQLO WAKE UP. By setting the alarm, the weather, time, and day of the week are sung to you as you wake, along with BGM. Also, the action of turning your alarm OFF automatically posts your wake up time and the current weather conditions to your SNS as the first message of your day. Waking up becomes a smoother, more enjoyable, and informative experience instead of the struggle it is for many.

Results (as of December 2012)

•1million+ users

•12 million+ alarms

•170 thousand+ wake up logs shared to SNS