In 2012, the MCSC successfully launched the first-ever online search party, the ‘World’s Most Valuable Social Network’. They now had a way to alert the masses, but also wanted to reach those most likely to report a sighting – people nearest to where an abduction takes place.

So we created the ‘World’s Most Valuable Check-In’. A digital tool that sends alerts to FourSquare locations closest to where and when a child goes missing. As one of the MCSC’s new digital tools, Most Valuable Check-In’ is directly responsible for assisting in the rescue of 6 children in the first 5 months alone.