As an ambient tactic, Window Pints cost 75% less than equivalent media coverage in traditional out of home media.

We noticed the majority of office windows downtown have white blinds. By adjusting them to a certain height and simply adding a clear decal of the infamous logo, we could create a visual illusion of a pint of Guinness during the daytime light. These “Window Pints” could live anywhere and everywhere in the downtown core.

Guinness was looking for a way to “own” St. Patrick’s Day in the bar & club district without having to pay the hefty outdoor billboard price tag. We created ‘Window Pints’ in office buildings throughout downtown.