The 12th man app made Headline news. Energized by the support of their fans, C.S Hammam-Lif won by 1-0, securing their place in the league. In a stadium with the capacity of 12.000, the app brought together 93.100 fans, with 1.2 million others watching the game. A virtual experience became real and turned football into a real event again.

If you’re a football fan, you can probably agree: the 12th man app saved every fan’s meaning of life.

Up next: the Tunisian Handball and Basketball League.

We used the one device fans are never without: their mobile. And re-invented the football viewing experience to turn sport back into an event.

Through The 12th Man App, fans were connected to 40 speakers placed inside the stadium, enabling them to support their team while watching the game live on TV.

A simple tap on sound icons is instantly turned into powerful support: cheering, clapping, drumming, singing... The more people press, the louder the sound in the stadium.

The 12th man app turned phones, which were only used to talk about games, into a tool to influence them. Integrating the 2 most popular screens (TV and Mobile) during a Live Event and linking fans to the stadium, the app not only created a new exciting and engaging experience, it empowered supporters again and made them feel they were an active part of their team's success.

2 years after the Arab Spring, tension amongst the Tunisian remained. For security reasons, the Government restricted public gatherings.

As a consequence, it was decided that all professional Football League games had to be played without any audience in stadiums. Forcing teams and their fans into a frustrating long distance relationship.

At the end of a football season with average results, Tunis team C.S Hammam-Lif faced a critical situation. Ties with their fans had eroded. And the most important game of the year approached: the deciding moment whether C.S Hammam-Lif stayed in the league or not.

The team needed a way to master this situation and to engage with its fans.