Outdoor > Ambient

MOBILIZING THE 12TH MAN

MEMAC OGILVY LABEL TUNISIA, Tunis / C. S. HAMMAM-LIF / 2013

Awards:

Silver Cannes Lions
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Overview

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Overview

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For security reasons, the Tunisian Government decided that all Football League games would be played without any audience. To help Hammam-Lif Football Club fans to support their team, we placed 40 speakers in the stadium during the game. The fans could therefore support the players via The 12th Man mobile app. The app connects users to the speakers and allow them to cheer for their team. The more fans press on the sound icons, the louder the sound in the stadium.

The 12th Man app integrated the 2 most popular screens (TV and Mobile) during a Live Event, enriching 91.300 fans' football experience.

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