Today, mobiles connect people across the world, help us organize our lives and entertain us with hundred of games. But the more we use them, the more we are forgetting how to spell.

Our goal was to convince smartphone users to play their first scrabble word. And in order to succeed, we've rewarded them with what they need the most : a wifi connection.

Bases on scrabble rules, the higher your score, the longer your connection.

A scrabble wifi van was travelling around Paris, delivering wifi connection. It was parking in front of parks, museums, shopping centers…

Thanks to this campaign and its success the client wants to install Scrabble wifi as the most playful way to get connected everywhere. We are already talking about partnership with airports, highway rest stops, resorts and fast-food restaurants for the second step of the campaign.