We created the first digital tennis racket accompanied by a mobile Application allowing players to download via bluetooth or USB their game after being played. A shareable icon called the 'pulse' is created after a player has played. This is shared or compared with other Babolat Play community members with the number one players such as Raphael Nadal at the head of the community. These top players are a main driver in the tennis community as this is the first time people can actually compare their game to top players such as Nadal.

We changed the way tennis is played. We created a new connected community around skill and performance in tennis. We created a new social shareable identity; the pulse. Concretely in the first month of the US launch all the rackets where sold out, 10 000 apps downloaded, over 5 000 000 strokes anaylzed and 20 000 games played. Articles published around the world have decalred it the game changer in tennis. It appeared in the New York Times,The Huffington post, Good Morning America, Popular Science, TIme magazine and of course in tennis media around the world.

To improve their game, tennis players need to understand and see their game play to decode what they are not doing right. Babolat wanted to create a new type of tennis racket that would allow players to ‘see’ and understand what was happening at ball impact on the racket head. To see the way players hit the ball on the racket, or identify spin and speed? Or how many times played?

Introducing Babolat Play, a connected racket and social (tennis) platform that allows every player to live a unique experience based on progression, fun and sharing. An experience, which creates infinite possibilities allowing players to have an overview of their tennis game and easily share their 'Pulse' with friends, or compare with Pro Players such as Raphael Nadal or with the Babolat Play community.