Live on-stage demo during Google I/O ‘13 to launch the experiment, mobile site, desktop site, launch video, behind the scenes video and an installation to showcase the experiment on a larger scale.

3.2MM website visitors, 70% of users coming from mobile or tablet.

Coverage was universally positive, focusing on Google’s innovative use of technology within the mobile browser including use of websockets and the web audio api.

With Racer, we wanted to demonstrate the power of Chrome, the mobile web, and the magic that’s possible when devices talk to each other. Typically, multi-player mobile games are native apps, so our challenge was to squeeze every ounce of performance and richness out of compiled technologies like Javascript, CSS, and HTML5 Canvas – and deliver it for mobile hardware (which is great for gaming because of its size, but less powerful than its desktop counterparts). We learned a lot along the way as we labored and tinkered to make Racer fast, visually crisp, and acoustically sharp.

We wanted to see Racer reach audiences of all ages around the world, but with the hope of inspiring developers everywhere to build awesome mobile multi-player experiences. We’ve always seen Racer as an early experiment to demonstrate these new technologies and capabilities.