Outdoor > Innovation in Outdoor
GOOGLE CREATIVE LAB, London / GOOGLE / 2018
Awards:
Overview
Credits
BriefExplanation
Draw to Art is a new experience that uses machine learning to match your doodles to drawings, paintings and sculptures from museums around the world - Draw something on the left of the canvas and visually similar artworks are presented on the right.
We created a series of interactive easels so everyone can try Draw to Art in a tangible way in events and cultural spaces.
Draw to Art was unveiled to museum partners & influencers on the 5th of March in the Google Cultural Institute lab in Paris where it’s now permanently installed and is used daily by visitors who ranges from international politicians to school childrens. The interactive easels were built to be scalable and easily installed, Google Arts & Culture will install them on an ongoing basis in cultural spaces and events.
EntrySummary
Since 2011, Google Arts & Culture has digitized art collections from museums all around the world to make art more accessible to everyone.
Google Arts & Culture asked us to create a way to help people discover the millions of pieces in the collection in a relevant and personal way in any physical space.
Implementation
Draw to Art uses the latest advancements in machine learning to fulfill a simple but endless goal: offering a whole new way for anyone to discover art in any cultural space.
We trained a deep neural network to recognize visual features in doodles, like shapes, lines and perspectives. We also trained it to recognize the same features in paintings, sketches and sculptures from the collection so Draw to Art can associate doodles to similar works of art.
The best matches are then presented to the user who can help teach the neural network by rating the matches to help improve the results for everyone.
Draw to Art was designed to be very easily usable by everyone with little explanations - Draw something on the left of the canvas and visually similar artworks are presented on the right.
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