Use Google platforms to enable people to explore Abbey Road, bring to life all the stories, legends, music, innovations and history that have been created there, and demonstrate that Abbey Road is a modern studio consistently at the cutting edge of innovation and technology.

To create Inside Abbey Road, we captured over 150 different 360-degree photospheres and a lidar scan throughout the entire space, producing an enhanced Streetview experience. We created a design language that both reflected Google, but also didn’t feel at odds with Abbey Road.To tell the story of the studios, we placed over three hours of content in the site, including YouTube videos, images and stories. To ensure you always felt like you were inside Abbey Road, images and videos are positioned inline, right where they originally happened, seamlessly integrating with the Street View. All of the content is designed to be viewable only within a certain proximity, to keep the view from getting too busy. Editorials are designed to be modular, and easy to digest on both desktop and mobile. We also worked with Abbey Road engineers to create authentic interactive versions of pioneering equipment, taking direct design cues from the machines. This included creating highly detailed interactive 3D renders of Abbey Road’s mic collection. A range of tours were created that use controlled camera moves and tailored content to help you navigate the studios, and which allow you to ‘hop off’ and ‘hop on’ at any moment.

In the first week, 1.5 million people stepped inside Abbey Road, spending 100,538 hours there - a figure equivalent to over 11 years. Mobile accounted for 40% of visitors, with approx 800,000 sessions on mobile ultimately driving Google's goal to make Abbey Road universally accessible on any device. The project generated over 12k twitter mentions, 300k organic clicks from Facebook, and over 800 mentions in news and blogs, including a segment on Sky News and double page spreads in UK commuter newspaper The Metro.

In the UK music is core to British identity. It’s the most discussed topic for young Brits online, and British music accounted for 50% of the global top 10 albums in 2014.

Search trends identified Abbey Road Studios as a location of unique relevance to British music with ~70% of our audience keen to see inside. However the location is inaccessible to the general public.

We created Inside Abbey Road, a site that for the first time ever opened the doors of Abbey Road to everyone around the world, and told Abbey Road’s 80 year old story.