4 years have passed since the Great East Japan Earthquake. We wanted to keep attracting tourists to the Tohoku Region after the Tohoku Earthquake.

Get Back, Tohoku.

“A train is a hero” Campaign

The joy of travel is a joy of getting on a vehicle.

As soon as we board and it begins to take us to our destination, an ordinary day turns into

an extraordinary moment and this is when the travel starts. We treated the trains as the main character of this campaign and captured the local trains as if they are the hero.

This campaign successfully inspired a return of the joy of travel in the devastated Tohoku region in Japan.

Posters were put up on nearly all station in Tokyo.

And change the scenery of station in Tokyo.

Increase train fans by execute the promotion: trip magazine,press advertising,present a T-shirt which local train is motif.