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Endlessly swimming through time.

Discovering a lineage that spans centuries.

Propelled forward by courage.

Powered by love, history and conviction.

Swept forward by a warm current of creativity.

We used fluorescent orange lines to express the idea of “design DNA” being passed down through successive generations of creators striving to make things better and more beautiful than ever before. We deliberately chose fluorescent orange to make the lines themselves seem to come alive, and to reflect the vital force that drives the creative process. The lines pass through the body of each goldfish, yet each fish is different, with no two having the same pattern. They are distinct individuals who follow their own path, shimmering with an iridescent beauty that is uniquely their own. Fluorescent orange lines were also used throughout the exhibition space to express the idea of “design as a process” that flowed through all of the works on display. This design accent also created a sense of continuity and dynamic flow that further enhanced the visual appeal of the exhibition venue.