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Endlessly swimming through time.

Discovering a lineage that spans centuries.

Propelled forward by courage.

Powered by love, history and conviction.

Swept forward by a warm current of creativity.

Our illustrations use goldfish as a design motif to express the idea of “beautiful mutation.” We linked the fish with fluorescent orange lines that symbolise “design DNA” being passed down through successive generations of creators who strive to make things better and more beautiful than ever before. We chose fluorescent orange to provide thematic coherence with our goldfish motif, and used a silkscreen process to impart a vibrancy to the illustrations that reflects the con-tinuously evolving life force that drives the creative process. The lines pass through the body of each goldfish, yet each fish is different, with no two having the same pattern. They are distinct in-dividuals who follow their own path, shimmering with an iridescent beauty that is uniquely their own.