Design > 360° Brand Identity Experience

PEARL

DENTSU INC., Tokyo / KEIO UNIVERSITY / 2015

Awards:

Silver Cannes Lions
CampaignCampaign(opens in a new tab)
Supporting Images
Supporting Images
Presentation Image

Overview

Credits

Overview

ClientBriefOrObjective

Our brief was to brand a new academic program for one of Japan's oldest universities. To let a Japanese university recognize as global and wants to increase the number of the examinees.

Execution

Our solution was to develop a comprehensive plan encompassing visual identity, strategic PR and advertising. Since the name of the programme is PEARL, we took the layered structure of pearls as a design motif to communicate the idea that students can grow in wisdom and knowledge like a pearl grows in beauty and lustre.

Outcome

With bold, distinctive graphic design we presented the staid, conservative world of academia in a fresh new light.

Relevancy

Our solution was to develop a comprehensive plan encompassing visual identity, strategic PR and

advertising.

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