Imagine coming up with a symbol that conveyed the contagious energy from the greatest show on Earth: The Rio Carnaval.

The flag, or the canopy, as the masters call it, was consensus, the symbol of the origin of everything.

Rio Carnaval is generative and programmable. The starting point is a logotype inspired by the biggest symbol in the party – the Samba School Flag. The logo can dance with music, swing with touch or explode in color.

Studying the movements of Selminha Sorriso, the icon flag-bearer for Beija-Flor (one of the greatest Samba School of Rio) we turned our findings into something visual in a perfect beat of analog and digital technologies.

The design has to live in all touch points thinkable, from big outdoor advertising to motion and livery. The color explosions from the logo itself were extracted in order to create interesting shapes and patterns for the communication, turning into products, clothing and pretty