Imagine coming up with a symbol that conveyed the contagious energy from the greatest show on Earth.

That would be able to represent the creative and achieving force that is the samba community as a whole, but that could also embrace each school that is part of this story. And there was only one way to do all of this: together with them.

So, if we had to choose only one symbol to represent the carnival of the samba schools, what would it be?

he flag, or the canopy, as the masters call it, was consensus, the symbol of the origin of everything. We went to the city of samba, expanded our team, took on several trials and took a deep dive in order to understand what is behind this icon. We studied the movement, the trace it produces, and the magic it transmits.

An allegory brand. An expressive design that opens

the way ["abre-alas"] for language as a whole.

Inspired by the rayed geometry of the Samba Schools’ Flags, carnival's greatest symbol, to create the identity system.

Color palette inspired by flag colors. It represents

the power of the collective, respecting the identity of each School.

Photos translate the power of colors, shapes, and textures.They make you feel the micro and macro of the greatest show on Earth.

Illustrations that represent the main characters of Carnival.They rescue their African origin and the energy of the samba people.