4 years have passed since the Great East Japan Earthquake.

To keep attracting tourists to the Tohoku Region after the Tohoku

Earthquake.

Get Back, Tohoku. “A train is a hero” Campaign the joy of travel is a joy of getting on a vehicle. As soon as we board and it begins to take us to our destination, an ordinary day turns into an extraordinary moment and this is when the travel starts. We treated the trains as the main character of this campaign and captured the local trains

as if they are the hero. This campaign successfully inspired a return of the joy of travel in the devastated Tohoku region in Japan.