Spikes Asia
Get Back, Tohoku.
DENTSU, Tokyo / EAST JAPAN RAILWAY COMPANY / 2016
Overview
Entries
Credits
Overview
Background
The joy of travel is a joy of getting on a vehicle.
As soon as we board and it begins to take us to our destination, an ordinary day turns into
an extraordinary moment and this is when the travel starts.
We treated the trains as the main character of this campaign. This campaign successfully
inspired a return of the joy of travel in the devastated Tohoku region in Japan.
Execution
The joy of travel is a joy of getting on a vehicle.
As soon as we board and it begins to take us to our destination, an ordinary day turns into
an extraordinary moment and this is when the travel starts.
We treated the trains as the main character of this campaign. This campaign successfully
inspired a return of the joy of travel in the devastated Tohoku region in Japan.
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