The joy of travel is a joy of getting on a vehicle.

As soon as we board and it begins to take us to our destination, an ordinary day turns into

an extraordinary moment and this is when the travel starts.

We treated the trains as the main character of this campaign. This campaign successfully

inspired a return of the joy of travel in the devastated Tohoku region in Japan.

The joy of travel is a joy of getting on a vehicle.

As soon as we board and it begins to take us to our destination, an ordinary day turns into

an extraordinary moment and this is when the travel starts.

We treated the trains as the main character of this campaign. This campaign successfully

inspired a return of the joy of travel in the devastated Tohoku region in Japan.